'Boycott Dolce and Gabbana' has been trending worldwide since Sir Elton John publicised designers Domenico Dolce and Stefano Gabbana's comments on IVF babies in the Italian media.
The designers have refused to back down in the IVF row where they claimed "the only family is the traditional one".
Sir Elton ripped into Dolce and Gabbana after the designers branded IVF babies “synthetic”.
The furious songwriter, who has two children with husband David Furnish, called for a boycott of the Italian fashion house over the astonishing attack.
But businessman Gabbana has been busy promoting his view, posting an Instagram photo of a mother embracing her children alongside the hashtags #dgmamma’ and ‘#dgfamily.
He has also now posted: “This is respect for a different opinion? #boycotteltonjohn.
“It is simply arrogant not to tolerate those who think like him (Sir Elton) poor thing. We live in a democratic country and respect the ideas of others.”
It comes after Mr Dolce told Italian magazine Panorama that procreation 'should be an act of love', adding: 'You are born and you have a father and mother. At least it should be like that. That's why I'm not convinced by what I call chemical children, synthetic babies.
'They are wombs for hire, semen chosen from a catalogue. And then you have to explain to these children who their mother is.'
Asked whether he wanted to be a father, Mr Dolce said: 'I am gay. I cannot have a child. I don't believe that you can have everything in life.' Mr Gabbana added: 'The family is not a fad. It is a supernatural sense of belonging.'
Other celebs and thousands of fans backed Sir Elton's call to snub the designer clothing firm.
Sir Elton, father to four-year-old Zachary and Elijah, two, from a surrogate mother: “How dare you refer to my beautiful children as ‘synthetic’?
“And shame on you for wagging you judgemental little fingers at IVF… a miracle that has allowed legions of loving people, both straight and gay, to fulfil their dream of having children.
“Your archaic thinking is out of step with the times, just like your fashions.
“I shall never wear Dolce and Gabbana ever again. #BoycottDolceGabbana.”
The family is the theme of D&G’s latest shows, with fans asked to send in portraits for their website under the headline: “The Family is Our Point of Reference.”
And the pair dedicated their entire show at Milan Fashion Week this month to motherhood, naming it “Viva la mamma” (the mother lives).
A number of models hit the runway with their children and babies as Mama by the Spice Girls was played on the PA system.
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